How can TUI become one strong world brand?

Since 2012 Crossmarks has been developing strategy, concept, and design for TUI in the areas of brand- and marketing communication. For instance, Crossmarks was closely involved with the name change of Arke and Holland International to TUI and we worked on a number of campaigns, means of communications, and activations. More complex brand questions are also covered, all with the goal of making TUI one strong world brand.