An innovative casino concept for Fair Play


Fair Play Casino
Our client since 2011

Fair play wants to offer their players a unique casino experience that is differentiating with regard to the competition and the online gambling sites. With the promise ‘change the game’, Crossmarks developed a completely new casino concept, suiting the wishes and needs of serious players. In a nightlife environment the player experiences different zones, varying from a high roller area to a comfort zone with a beautiful bar. The retail design has been developed in collaboration with & Prast & Hooft. To appeal to the primarily male target group, bold materials have been used, resulting in a robust gambling environment. The retail communication has been realised in collaboration with Henk Schiffmacher. The use of illustrations is a good fit for the target group and is perfect for a raw, unconventional, and differentiating tone of voice. In 2017, The Fair Play Rotterdam location on the Coolsingel was even named best casino in the Netherlands by Onetime, defeating the Holland Casino Rotterdam.

Are you curious how you can lift the in-store communication of your formula to a higher level?

Vincent Coster


Call +31(0)73 69 00 555