A strong position for Perry, also in the future

For over 150 years, Perry has been part of the Dutch retail landscape and has been a well-known brand to most Dutch people. To gain insight into the future of retail and Perry’s role therein, Perry started working together with Crossmarks, so that in another 150 years, the sport retailer will still have a strong position in the Dutch retail landscape.

Using co-creation, a new brand positioning has been formulated that fits Perry’s roots. Afterwards, the visual identity was sharpened and worked out in in-store communication. Additionally, the marketing calendar has been worked out based on Category Entry Points that Perry could claim.