{"id":16981,"date":"2020-01-23T15:20:51","date_gmt":"2020-01-23T15:20:51","guid":{"rendered":"http:\/\/www.crossmarks.nl\/?post_type=responsiveretailing&p=16981"},"modified":"2024-02-01T10:16:17","modified_gmt":"2024-02-01T10:16:17","slug":"assortiment-en-prijsstrategie","status":"publish","type":"responsiveretailing","link":"https:\/\/www.crossmarks.nl\/diensten\/formuleontwikkeling\/assortiment-en-prijsstrategie\/","title":{"rendered":"Assortiment- en prijsstrategie"},"content":{"rendered":"

Assortiment- en prijsstrategie<\/h3>\n

Prijs en assortiment zijn twee pijlers van een sterke retailformule. Hoe zorg je ervoor dat beide blijven aansluiten bij de koers die je hebt uitgestippeld? Een gedegen assortiment- en prijsstrategie geeft houvast op korte en langere termijn.<\/p>\n","protected":false},"excerpt":{"rendered":"

In twee sessies jouw assortiment- en prijsstrategie herijken en verder ontwikkelen.<\/p>\n","protected":false},"featured_media":17232,"template":"","acf":{"retailthemas_banner_text":"#Assortiment en prijs# matchen met de voorkeuren van jouw klant","sticky_widget":{"sticky_widget_title":"Op zoek naar strategische kaders voor jouw assortiment en prijsstelling?","sticky_widget_content":"

Laat je e-mailadres of
\ntelefoonnummer achter. Dan nemen wij snel contact met je op.<\/p>\n","sticky_widget_mobile_sticky_button":"

Meer Info<\/p>\n"},"content_builder":[{"acf_fc_layout":"text_block","image_text_block":false,"retailthemas_title":"Intake","retailthemas_text":"

We beginnen met een uitvoerige intake, waarbij we verschillende sleutelfiguren binnen jouw organisatie spreken en ons verdiepen in de huidige assortiment- en prijsstrategie. Tijdens de gesprekken gaan we ook dieper in op jouw doelgroepen en de toekomstambities van jouw formule.<\/p>\n

Twee strategische sessies<\/h2>\n

Gedurende twee sessies geven we samen vorm aan een nieuwe assortiment- en prijsstrategie. Afhankelijk van jouw branche beantwoorden we verschillende strategische vraagstukken. We bepalen bijvoorbeeld wat de breedte en de diepte van het assortiment wordt. In het geval van een multi-brandstore denken we na over de merkopbouw. Maar ook wat het kernassortiment wordt, het randassortiment en eventueel het aanvullend assortiment. Daarnaast bepalen we samen de gewenste prijsstelling en de prijsrange per categorie. Ook is het mogelijk de assortimentsstijl te bepalen op basis van stijlgroepen.<\/p>\n"}],"retailthemas_full_width_background_title":"Wat levert het op?","retailthemas_full_width_background":{"ID":17231,"id":17231,"title":"CROSSMARKS_assortiment_en_prijsstrategie_01","filename":"CROSSMARKS_assortiment_en_prijsstrategie_01.jpg","filesize":549744,"url":"https:\/\/www.crossmarks.nl\/wp-content\/uploads\/2020\/01\/CROSSMARKS_assortiment_en_prijsstrategie_01.jpg","link":"https:\/\/www.crossmarks.nl\/diensten\/formuleontwikkeling\/assortiment-en-prijsstrategie\/crossmarks_assortiment_en_prijsstrategie_01\/","alt":"","author":"14","description":"","caption":"","name":"crossmarks_assortiment_en_prijsstrategie_01","status":"inherit","uploaded_to":16981,"date":"2020-02-04 10:30:34","modified":"2020-02-04 10:30:34","menu_order":0,"mime_type":"image\/jpeg","type":"image","subtype":"jpeg","icon":"https:\/\/www.crossmarks.nl\/wp-includes\/images\/media\/default.png","width":1800,"height":700,"sizes":{"thumbnail":"https:\/\/www.crossmarks.nl\/wp-content\/uploads\/2020\/01\/CROSSMARKS_assortiment_en_prijsstrategie_01-150x150.jpg","thumbnail-width":150,"thumbnail-height":150,"medium":"https:\/\/www.crossmarks.nl\/wp-content\/uploads\/2020\/01\/CROSSMARKS_assortiment_en_prijsstrategie_01-300x117.jpg","medium-width":300,"medium-height":117,"medium_large":"https:\/\/www.crossmarks.nl\/wp-content\/uploads\/2020\/01\/CROSSMARKS_assortiment_en_prijsstrategie_01-768x299.jpg","medium_large-width":640,"medium_large-height":249,"large":"https:\/\/www.crossmarks.nl\/wp-content\/uploads\/2020\/01\/CROSSMARKS_assortiment_en_prijsstrategie_01-1024x398.jpg","large-width":640,"large-height":249,"1536x1536":"https:\/\/www.crossmarks.nl\/wp-content\/uploads\/2020\/01\/CROSSMARKS_assortiment_en_prijsstrategie_01-1536x597.jpg","1536x1536-width":1536,"1536x1536-height":597,"2048x2048":"https:\/\/www.crossmarks.nl\/wp-content\/uploads\/2020\/01\/CROSSMARKS_assortiment_en_prijsstrategie_01.jpg","2048x2048-width":1800,"2048x2048-height":700,"mustsees_908_966":"https:\/\/www.crossmarks.nl\/wp-content\/uploads\/2020\/01\/CROSSMARKS_assortiment_en_prijsstrategie_01-908x700.jpg","mustsees_908_966-width":908,"mustsees_908_966-height":700,"mustsees_1850_964":"https:\/\/www.crossmarks.nl\/wp-content\/uploads\/2020\/01\/CROSSMARKS_assortiment_en_prijsstrategie_01.jpg","mustsees_1850_964-width":1800,"mustsees_1850_964-height":700,"blog_thumb_small":"https:\/\/www.crossmarks.nl\/wp-content\/uploads\/2020\/01\/CROSSMARKS_assortiment_en_prijsstrategie_01-1024x619.jpg","blog_thumb_small-width":1024,"blog_thumb_small-height":619,"blog_thumb_large":"https:\/\/www.crossmarks.nl\/wp-content\/uploads\/2020\/01\/CROSSMARKS_assortiment_en_prijsstrategie_01-1024x700.jpg","blog_thumb_large-width":1024,"blog_thumb_large-height":700,"blog_detail":"https:\/\/www.crossmarks.nl\/wp-content\/uploads\/2020\/01\/CROSSMARKS_assortiment_en_prijsstrategie_01-1388x700.jpg","blog_detail-width":1388,"blog_detail-height":700,"blog_thumb":"https:\/\/www.crossmarks.nl\/wp-content\/uploads\/2020\/01\/CROSSMARKS_assortiment_en_prijsstrategie_01-300x400.jpg","blog_thumb-width":300,"blog_thumb-height":400,"retailthemas_thumb":"https:\/\/www.crossmarks.nl\/wp-content\/uploads\/2020\/01\/CROSSMARKS_assortiment_en_prijsstrategie_01-923x600.jpg","retailthemas_thumb-width":923,"retailthemas_thumb-height":600,"retailthemas_large":"https:\/\/www.crossmarks.nl\/wp-content\/uploads\/2020\/01\/CROSSMARKS_assortiment_en_prijsstrategie_01-1800x686.jpg","retailthemas_large-width":1800,"retailthemas_large-height":686,"project-case-thumb":"https:\/\/www.crossmarks.nl\/wp-content\/uploads\/2020\/01\/CROSSMARKS_assortiment_en_prijsstrategie_01-1260x700.jpg","project-case-thumb-width":1260,"project-case-thumb-height":700,"project-gallery":"https:\/\/www.crossmarks.nl\/wp-content\/uploads\/2020\/01\/CROSSMARKS_assortiment_en_prijsstrategie_01.jpg","project-gallery-width":1800,"project-gallery-height":700,"case-two-col-slider":"https:\/\/www.crossmarks.nl\/wp-content\/uploads\/2020\/01\/CROSSMARKS_assortiment_en_prijsstrategie_01-1100x660.jpg","case-two-col-slider-width":1100,"case-two-col-slider-height":660,"case-tab-image":"https:\/\/www.crossmarks.nl\/wp-content\/uploads\/2020\/01\/CROSSMARKS_assortiment_en_prijsstrategie_01-460x300.jpg","case-tab-image-width":460,"case-tab-image-height":300,"case-tab-image-slider":"https:\/\/www.crossmarks.nl\/wp-content\/uploads\/2020\/01\/CROSSMARKS_assortiment_en_prijsstrategie_01-1400x700.jpg","case-tab-image-slider-width":1400,"case-tab-image-slider-height":700,"process-image":"https:\/\/www.crossmarks.nl\/wp-content\/uploads\/2020\/01\/CROSSMARKS_assortiment_en_prijsstrategie_01-840x700.jpg","process-image-width":840,"process-image-height":700,"home-grid-image":"https:\/\/www.crossmarks.nl\/wp-content\/uploads\/2020\/01\/CROSSMARKS_assortiment_en_prijsstrategie_01-700x600.jpg","home-grid-image-width":700,"home-grid-image-height":600}},"retailthemas_full_width_background_content":"

Strategische uitgangspunten die richtinggevend zijn voor jouw formule. Zo krijg je houvast en consistentie in de dagelijkse invulling van jouw assortiment- en prijsstrategie.<\/p>\n","retailthemas_from_title":"Op zoek naar strategische kaders voor jouw assortiment en prijsstelling?","retailthemas_from_content":"

Laat je e-mailadres of telefoonnummer achter. Dan nemen wij zo snel mogelijk contact met je op.<\/p>\n","cl_new_sticky_form_shortcode":"[gravityform id=\"4\" title=\"false\" description=\"false\" ]","banner_video":false,"disable_link":false},"yoast_head":"\nAssortiment- en prijsstrategie - Crossmarks<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.crossmarks.nl\/diensten\/formuleontwikkeling\/assortiment-en-prijsstrategie\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Assortiment- en prijsstrategie - Crossmarks\" \/>\n<meta property=\"og:description\" content=\"In twee sessies jouw assortiment- en prijsstrategie herijken en verder ontwikkelen.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.crossmarks.nl\/diensten\/formuleontwikkeling\/assortiment-en-prijsstrategie\/\" \/>\n<meta property=\"og:site_name\" content=\"Crossmarks\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/crossmarksbv\" \/>\n<meta property=\"article:modified_time\" content=\"2024-02-01T10:16:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.crossmarks.nl\/wp-content\/uploads\/2020\/01\/CROSSMARKS_assortiment_en_prijsstrategie_02.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1800\" \/>\n\t<meta property=\"og:image:height\" content=\"1000\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@crossmarks\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.crossmarks.nl\/diensten\/formuleontwikkeling\/assortiment-en-prijsstrategie\/\",\"url\":\"https:\/\/www.crossmarks.nl\/diensten\/formuleontwikkeling\/assortiment-en-prijsstrategie\/\",\"name\":\"Assortiment- en prijsstrategie - 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