What is going to happen in your market?
Change is the only constant factor. New developments in markets, society, consumers, and technology succeed one another at such a rapid pace that they constantly influence the retail dynamics. New players enter the market that are able to book success in no time, but established players are also able to reinvent themselves. This increases the pressure of the competition further. Differentiation, added value and relevance become even more important. We are only able to work together to create solutions if all relevant trends and developments have been mapped and analysed.
In this phase you get a complete image of the market and the wishes of the customer of tomorrow. Together we determine the strengths, weaknesses, opportunities, risks, relevance, and differentiating potential of your brand. This creates the foundation for the strategic choices we make in the next phase.
– Market, consumer, technology, and competition analysis
– Brand analysis
– Internal analysis
– Customer journey research
– Retail environment analysis
– SWOT analysis
– Market consumer, technology, and competition insights
– Brand image
– Customer journey
– Insights current retail environment