The strategic consultancy connecting fact-based insights with brand, human, and market potential for leading retailers.

Retail is more than a transaction; it is a dynamic ecosystem where brands, people, and markets intersect. Crossmarks is the strategic partner for market leaders and challengers who refuse to wait for tomorrow, choosing instead to define it themselves. Our expertise in strategic retail consultancy combines deep data analytics with creative vision, enabling retail organizations to look past short-term trends. We develop comprehensive omnichannel retail strategies and build foundational retail models that sustain long-term relevance. Our strength lies in bridging apparent opposites: data and intuition, logic and emotion, the present and the future. Working with brands that demand leadership over conformity, we engineer innovative retail store concepts that redefine entire categories and elevate industry benchmarks.

  • Retail and brand specialist since 1996
  • Core staff of 15-20 employees
  • Flexible deployment of retail professionals and retail partners
  • Master of Brand Management Degrees (MBM)
  • Associated with European Institution of Brand Management (EURIB)
  • Associated with Foundation scientific research commercial communications (SWOCC)

We help retailers and brands make sharp strategic choices. From vision, retail strategy, and positioning to operational execution. Strong strategic work that is fact-based and truly comes to life on the shop floor.

Responsive Retailing
Part of a network organisation with other professionals

We enrich our core team with a flexible network of retail professionals and partners, with whom we have worked together successfully for a long time. This way you are sure that the right specialists work on your challenges at the right moment. We will always safeguard quality and have final control, making sure the desired end results are always guaranteed for your customers.

  • Rik Riezebos – Brand Capital
  • William van Esveld Studio
  • Sabine van Roon – Pyth
  • Jacques Vos – Hotcopy
  • RetailTrends
  • Cre8ion Lab
  • EURIB
Connected to Next Revolution Group label